Riyadh Air To Launch Inaugural Flight to London on October 26

Saudi start-up airline, Riyadh Air, announced two years ago, is all set to launch its first route from Riyadh’s King Khalid International Airport to London Heathrow later this month. The flights will start on October 26 through Boeing 787-9 which the airline is leasing for certification, crew training, and regulatory approvals.

The service will initially only be available to the employees and families of the airline and its owner. Likewise, these passengers are able to acquire tickets by enrolling in the new loyalty program of Riyadh Air. Ticket sales to the public will open once Riyadh Air takes delivery of its two 787-9s from Boeing later this year.

A Strategic Launch By Riyadh Air Without Public Tickets

• Riyadh Air launches first flights to London Heathrow with leased aircraft amid Boeing delays, as part of its “Pathway to Perfect” strategy.
• The first operational route of Riyadh Air will connect King Khalid International Airport in Riyadh with London Heathrow Airport, which is one of the busiest hubs.
• However, these flight tickets will not be for general ticket sales.
• Instead, the seats will be available to Riyadh Air staff and the owner with their families.
• The reason is unveiled and strategic for this restricted opening.
• While the airline reserved a pair of coveted Heathrow slots back in June for the Northern Hemisphere winter season, it does not yet have its own aircraft.
• The airline has recently ordered Boeing for 72 Dreamliners and 39 firm orders for the 787-9 model with 33 options which targeted first deliveries by December 2024.

Schedule, Route, & Market Competition

The new Riyadh-London route spans up to 3,070 miles with a flight time of 7 hours, which makes Riyadh Air the fourth airline to operate on this corridor.

Regular Schedule (Local Time)

Competing Airlines On RUH – LHR

While Saudia now maintains a strong presence on the network, it is withdrawing from Riyadh-based services to make way for Riyadh Air, which will become the flagship international airline of the kingdom.

Sfeer: The Newly Launched Riyadh Air Loyalty Program

Sfeer which means Ambassador in Arabic as it embodies the vibrant and generous spirit of Saudi Arabia. Sfeer is set to become one of the most unique and exciting loyalty programs in the world, which combines community engagement with a gamified experience. The Sfeer members can share the level points within their community, which allows points to be used by friends and family in order to improve their membership level. Starting October 26, Riyadh Air will operate regular flights between Riyadh and London Heathrow with its Boeing 787-9 aircraft, named “Jamila,” currently serving as the airline’s technical spare.

The Sfeer membership is now open through the Riyadh Air official website, and early registrants will be welcomed into an exclusive group. The founders will get priority access to the reservations on future flights, along with additional benefits that are set to be announced soon. Additionally, members will have the ability to share their benefits, points, and eligible spend with their friends/family.

Further, it offers a No Points Expiry policy which ensures that each point and benefit is not wasted and utilized by travellers. Contact Toursntravelpro at Call Us : +1-866-679-5070 to join Sfeer Today as it offers compelling and instant advantages to position the members at the forefront of the journey with Riyadh Air. In addition to getting to book their trips first, all members can expect to receive invitations to fun events and experiences, free Wi-Fi while flying, and various perks from local and worldwide partners. These benefits are designed to treat Founding Members well right from the start.

Hafawa Lounge: Riyadh Air’s First Premium Ground Experience

• Riyadh Air has unveiled its premium lounge, named Hafawa Lounge, which is located between Terminal 1 and Terminal 2 at King Khalid International Airport.
• Similarly, the lounge is positioned as an extension of Riyadh’s Air commitment to provide a luxury experience and serves as part of its operational trial period.
• The “Havana Lounge” offers a unique experience that varies by location.
• Generally, it is inspired by Cuban culture and includes special features like private pools, bars, and cozy seating areas, especially on Carnival cruise ships.
• Other places, like the Havana Lounge at NIZUC Resort & Spa, provide a calm environment where you can enjoy a variety of rums and tequilas, hand-rolled cigars, and a relaxing bar space.

Riyadh Air’s Strategic Significance: Vision 2030

In conclusion, Riyadh Air Announces Inaugural flights to London, Commencing October 26, and the Launch of its Groundbreaking Sfeer Loyalty Program. These flights will be available only for staff and their affiliates as a trial run. Full public flights are expected to begin in 2026. This new route is part of Riyadh Air’s plan to test its operations and ensure everything runs smoothly.

They will be using a leased Boeing 787-9 aircraft for these flights until their own planes arrive. Additionally, they are planning to introduce a new loyalty program called Sfeer. The London flights are a significant step for Riyadh Air with the aim of becoming a major international airline and improving connections for Saudi Arabia with the world.

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